Hello, My Name Is Awesome-Book Review

 

I have been working on naming several products both at work and with freelance projects lately and looking for some more inspiration.  I came across an agency's website that I loved!  The name of the site is EatMyWords.com.  I loved the name of the website and of the names they have come up with in their portfolio.  I was also happy to find out that the owner of the agency, Alexandra Watkins, wrote a book on the naming process.  It was exactly what I was looking for.  I bought the digital version off of Amazon and read in that afternoon (it was a quick, but good read).  

In the book, she gives some do's and don'ts in the naming process.  She gives some examples of names that are great and are the basis of great brands and some that are really really bad.  She also lays out a very straight forward process of brainstorming names and gives some great resources to look for inspiration.  There is also a test that you can put your name ideas through to help you decide if your ideas are good or not.  You can see a simplified version of the test here on the website.  

If you are stuck coming up with a name for a new product, company or song, I highly recommend checking out this book.  If nothing else, it's bound to help get the creative juices flowing.